How we work
Editorial policy
This site is paid by commission when readers buy. That is a real conflict of interest, and the only useful response to one is to write down exactly how it is handled. This page is that document.
In force since 18 September 2026. Owner of this policy: Paul Murphy, director of publication.
The policy in one paragraph
We are paid a commission when a reader subscribes to a product through a partner link. We disclose that before every commercial link, we label every commercial link, and no advertiser sees or approves our text. We publish no invented testimonials, no star ratings, no countdown timers and no guaranteed outcomes. When we are wrong, we say so on the page, with the date.
Who writes this site
Editorial responsibility for everything published here rests with Paul Murphy, director of publication and responsible editor of Durimenko s.r.o.. Every article carries a named byline, a publication date and the date of its last review. There are no anonymous articles, no pseudonymous bylines and no articles credited to a fictitious editorial persona.
We do not publish guest posts, sponsored articles written by third parties, or text supplied by a vendor or an agency. If we ever did, it would be labelled as such at the top of the page, in the same place as the advertising disclosure.
How we establish and source facts
- Vendor documentation first. Claims about what a product contains are checked against the vendor’s own current product and support pages, which are cited. A marketing page is used for what the vendor says, never as evidence that the claim is true.
- Measurements come from people who measure. We operate no malware laboratory, so we publish no detection rates, no performance figures and no scores. Where testing matters we name the independent institutes — AV-TEST and AV-Comparatives — and send readers to their current reports.
- Statistics are traceable or absent. If we cannot trace a figure to a named study we do not print it. Where a well-known number exists but is unstable between editions, we name the study and decline to reprint the number rather than freeze a stale one.
- Uncertainty is stated, not smoothed over. Where something varies by country, plan or release, we say so and point to the authority instead of guessing.
- The vendor prevails. Where our text and a vendor’s current information diverge, the vendor’s information prevails, and we say so on the page.
How this site is funded
slavira.online is funded entirely by affiliate advertising. When a reader follows a partner link and subscribes to the product, the advertising network pays Durimenko s.r.o. a commission out of its own arrangement with the vendor. The reader pays the vendor’s ordinary price; nothing is added and no discount is withheld.
We accept no other money for editorial content: no paid placement, no paid reviews, no paid positioning in a comparison, no payment to remove criticism, and no payment to add or drop a product. We do not sell links.
How this is disclosed:
- A disclosure bar at the very top of every page, above everything else.
- A disclosure box immediately after the headline, before any promotional content.
- A visible “partner link” label on every commercial button, including those in sidebars.
- A note under every call to action stating that we earn a commission and that it costs the reader nothing extra.
- Technical marking:
rel="sponsored nofollow noopener"on every commercial link.
What we refuse to do
This list is specific because a vague ethics statement is worth nothing.
- Invented testimonials. No “reader story”, no quoted customer we have not spoken to, no first-hand account we did not have. An earlier version of this site used a “reader stories” framing; it has been removed, and it is documented in the corrections log of the article concerned.
- Invented ratings. No star ratings, no scores out of ten, no “editor’s choice” badge, no league table dressed up as a test. We have not done the testing that would justify a number, so we do not print one.
- Artificial urgency. No countdown timers, no “offer ends tonight”, no fabricated stock levels, no “only three licences left”, no manufactured scarcity of any kind.
- Guaranteed outcomes. No product is described as making anyone safe, or as blocking every threat. No security product does, and no vendor claims it does.
- Fear as a sales technique. We describe risk in proportion and we tell readers when the free option, or no purchase at all, is a reasonable answer.
- Impersonation. We do not imitate a vendor’s branding, a news organisation, or an official body, and we do not present an advertisement as an article.
- Hidden discounts and fake prices. No struck-through price we cannot substantiate, no headline discount percentage we cannot verify at the moment of reading. This is why our pages point to the vendor’s checkout for the price rather than printing one.
- Tracking readers. No cookies, no analytics, no advertising pixel, no fingerprinting, no browser storage of any kind. See the cookie policy.
Advertiser independence
No advertiser, network or vendor has any right of review over anything published here. No advertiser sees an article before publication. No advertiser may require a change to published text, and we have never accepted a payment to alter one.
Concretely, this is what independence means in practice on this site:
- We publish material that is unhelpful to the advertiser where it is true — including corrections to features the product does not have, the observation that the operating system’s own free protection is a defensible alternative, a section on who should not buy, and the public record of the vendor’s past data-selling case.
- If an advertiser were to withdraw an offer in response to our coverage, the coverage would stay and the commercial link would go. That order of precedence is the whole point of this document.
- Commercial arrangements never determine which products we cover or in what order they appear.
Corrections procedure
We will get things wrong. What matters is what happens next.
- Report it. Write to info@slavira.online with the page address and, if you can, the source that shows the error. Anyone may report an error — readers, vendors, competitors.
- We check it against the primary source, normally within five working days.
- We fix it in place. The text is corrected on the page itself. We do not leave an error standing behind a note.
- We log it. A substantive correction — anything that changes the meaning, a fact, a figure or a recommendation — is recorded in a dated corrections log at the foot of the article, describing what was wrong and what it now says. Typographical fixes are not logged.
- We update the review date shown in the byline.
- We answer you to say what we did, or why we concluded the text was right.
We do not silently delete. If a claim was wrong and had to go, the corrections log says so and says what replaced it. The article on this site currently carries such a log, recording the removal of three inaccurate feature claims, a headline discount figure, an unsourced statistic and a testimonial framing.
Reviewing and updating
Articles about software age quickly. Each carries the date it was last reviewed, and we re-check the factual claims in a guide against the vendor’s current documentation when we review it. A page whose review date is far in the past should be treated with corresponding caution — and you are welcome to write and ask us to review it.
Images and diagrams
Every diagram on this site is an original SVG drawing created for the article it appears in. We use no product screenshots, no vendor artwork, no logos and no stock photographs, because reproducing a vendor’s material on an ad-funded page raises trademark and copyright questions we prefer not to raise. Each diagram carries real alternative text describing what it shows, a caption, and an embedded title and description for assistive technology.
Questions about this policy
Write to info@slavira.online, or to Durimenko s.r.o., Dlouhá 715/38, Staré Město, 110 00 Praha 1, Czech Republic.